Global Entrepreneurship Week

Top Tips from the business PR experts at JournoLink. 

Global Entrepreneurship Week (November 14 - 20) is a massive campaign to celebrate and empower entrepreneurs in every country and community across the world – especially those individuals who face barriers or may never have considered starting a business before.

How to use Global Entrepreneurship Week to boost your sales

So how do you go about it?  Here are four top tips from our PR partners JournoLink and a special offer to help you win a PR generated sales boost

Using a specific event when the media will be paying particular attention to small business is one of the best times to catch the eye of journalists. 

Why is that important?  Because 9 out of 10 of us make our buying decisions based on trusted reviews, and over half of us trust journalists more than anyone else in providing those reviews.

Global Entrepreneurship Week, from 14 to 20 November this year, is one of the top annual events to make the most of. 

Here are four top tips:

• Create news not an advert.  

Journalists look for something that will interest their readers. Telling a compelling story is a must.

• Craft a captivating headline.

You need to capture the eye of the journalist in just a few seconds. The headline is the most important part of a press release.

• Add an irresistible image.

A relevant image that will draw the eye of a reader into an article will often be the difference between getting picked up and getting overlooked. Make sure you add the killer image. 

• Target the right journalists.

Finding and making sure that the journalists who are most likely to be interested in your story are the ones that you target will boost the chances of winning media coverage.

The special Global Entrepreneurship Partner Offer is a three month supported package to help you start using PR to grow your sales for just £150. And here are more details about the MENTA PR Hub with weekly updates, PR templates, more advice, free webinars and additional offers.

Looking to start a new business or grow your plans around self employment? Talk to the team and see how our range of new business support packages may help: 121@menta.org.uk