Bison Electrical Services, an electrical contracting business founded in 2015 in Beccles, was introduced to the Digital Springboard programme after previously completing one of our training programmes.

The local initiative provided Bison Electrical with invaluable insights into optimising their website, managing Google ads, and leveraging social media platforms. With the help of a grant, they were also able to purchase a GoPro, helping them expand their marketing efforts by creating content for YouTube, TikTok, and Instagram reels.

A Bison team spokesperson said: “The Digital Springboard really appealed to us as a business not only because of the friendly and extremely helpful team, but also because of what was offered. In the age of social media and digital marketing, it is so important that small businesses like ours get online and do as much as we can to enhance our digital presence.”

“Through the videos… customers can see our daily operations clearer, giving them a better insight into Bison and how we operate as a business. Customers appreciate these BTS (behind the scenes) as this transparency humanizes us as a business and helps us develop a more personal connection.”